Literary Journal Marketing

I’m going to be honest – at some level, I’m using this blog as my own personal sounding board. I write about what I’m thinking about, what’s bothering me, and what I need to figure out for Ooligan Press, for The Grove Review, for Carol White Marketing, or for my job. Right now, I’m trying [...]

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My Resistance to Twitter is Getting Weaker

While I’m still skeptical about Twitter’s ability to sell any books for publishers, I can’t really deny that Twitter is supporting the “cult of personality” type following that authors now enjoy. It seems like an author’s book doesn’t matter as much as their online presence and persona. If publishers could make money every time someone [...]

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Author Marketing Tools

I’ve already shown that I’m a fan of traditional publishing, but that doesn’t mean I don’t think that authors have a responsibility to market their own books. Books are increasingly associated with their authors – to the point that people buy books based on their author’s presence online or in the media. And while publishers [...]

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Twitter? Still Skeptical

I have to admit I’ve been very reluctant to join Twitter. It seems silly to post about everything and anything, in short spurts. As this blog shows, I usually have more than a couple sentences worth of whatever to say. But apparently, I’m wrong to doubt the effectiveness of Twitter  - it’s a great way [...]

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Book Trailers

For my Book Marketing class this term, I’ve decided to create a book trailer. I’m one of those people who always wants to be at the movies early so I won’t possibly miss any of the trailers, because I really like trailers and I am often impressed by how they are cut and manipulated from [...]

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Publisher Branding

Publishers market their books all the time, but I was thinking that a lot of publishers do notmarket their brands as much as they could. I am very loyal to authors that I like, but oftenI don’t pay much attention to the publisher. But sometimes I do – and sometimes many other people do too. Which means [...]

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Blogs as Literature? I Don’t Know

On The New York Times website Monday, there was an article discussing whether blogs can be literature. The “article” was actually a blog post in the Times’ book blog, Paper Cuts, and the author, Gregory Cowles, suggested that blogs aren’t really literature  - they are “by their nature part journalism, part journal.” I agree with [...]

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