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Archive for the ‘Publishing Technology’ Category

Hey Writers who Read this Blog!

My book marketing teacher mentioned a publishing company called PUSH. I went on the site, and now I’m really intrigued.

When I called self-publishing vanity publishing, someone commented that big publishers NEVER publish first time authors. But PUSH only publishes first time authors! Perhaps that’s exactly what we need: more publishers solvent enough to take a chance actually TAKING a chance and publishing a new writer.

Right now, I feel like publishing houses are putting themselves into a rut by publishing the same authors over and over. And let’s face it – an author might have one great book in them, but sometimes their second and third books aren’t as good as someone else’s first novel.

I understand the authors’ frustrations with this, just as I understand the publishing houses’ point of view: they want to print books that they know will make them money!

But, again, it might be nice if one or two of the big publishing houses, who have the money to take a greater chance, created imprints to publish first time authors. Then, they can keep those authors in-house with another imprint but new authors would have some hope of publication beyond paying their own way.

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Just watched this book trailer. I’ve been avoiding romance trailers, not because I don’t read romance (I do!), but because I don’t need to hear sappy music and see half naked men. This romance book trailer has neither – but it does have creepy music (especially when you’re home all alone, and it’s dark, and it surprises you) and shows the author and her book cover.

I think showing the cover of the book is the most effective aspect of book trailers – it’s what’s going to make readers connect the video to the physical item in the store.

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Hey All,

I assume most of the people reading this blog are interested in things literary. Why else would you be reading this? All I talk about is books! So let’s talk about books. And publishing. And graphic novels. And acquisitions. And agents. And young adult writing. And…..everything else? I can’t talk about everything and frankly you wouldn’t want me to! I’m not an expert, just a girl with a little obsession.

But there’s a conference next month where experts WILL be talking about these things. Write to Publish, or Oolicon, will be May 22-23. I will be there both days, to check out the local literary scene on Sunday, but mostly to learn from the experts on Saturday.

Here’s the workshops I find most interesting:

Young Adults Trends and Audience (Sara Ryan, two-time Oregon Book Award winner in the YA category): Young adult (YA) fiction is one of the most lively and profitable genres in publishing. Get an overview of current and upcoming trends and tips on writing for this diverse and voracious audience.

Graphic Novels: Publishing and Process (Brett Warnock, head publisher, Top Shelf Productions; Aaron Colter, marketing coordinator, Dark Horse Comics): Graphic novels are more popular now than ever before. The intricacies of the publishing process for this genre are varied and unique, and new technologies have created exciting possibilities for graphic novel writers and readers. This workshop will examine the opportunities and difficulties inherent in the creation of graphic novels. Learn the importance of design and marketing in this medium.

Writers, Conventions, and the Web: A Friendship (Bo Johnson, head publisher, Bowler Hat Comics): Learn about building your presence on the web and how conventions can help you get your foot in the door. This workshop will give you the tools you need to make your next convention visit more productive. Learn the many ways to network and promote yourself as an author.

So, everyone, buy your tickets for the workshops NOW!! Support Ooligan, of course, but really this is for writers –  to help authors learn about the industry from the experts. Be there or be square. Plus, Ursula K. LeGuin will be there – now there’s an author worth obsessing over.

Workshops: HERE.

Industry Mingle and Author Stage: HERE.

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I’m going to be honest – at some level, I’m using this blog as my own personal sounding board. I write about what I’m thinking about, what’s bothering me, and what I need to figure out for Ooligan Press, for The Grove Review, for Carol White Marketing, or for my job.

Right now, I’m trying to figure out how to market The Grove Review’s Issue 5.

Here’s my list so far, in no particular order:

  1. Press Release for Issue 5’s release and party
  2. Create new website, with blog, and get articles from past contributors
  3. Plan a release party
  4. Create a Facebook plan/Possibly also Twitter
  5. Schedule/register for local conferences
  6. Send a mailing to current and past subscribers and contributors
  7. Set up e-issues for online purchase
  8. Schedule/plan a reading for authors
  9. Get reviews (post on website and contributors’ websites)
    (Design ad/link for contributors’ websites)
  10. Create swag for conferences and release party (bookmarks)

And how does that sound? It seems to me like this plan should appeal to those who love online outlets while not leaving out those who still like getting old-fashioned pieces of mail. I’d love some feedback.

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As an undergad, I took a Brit Lit class and one of our best assignments was to take a section of one of the pieces we read and make it into another type of writing. For example, a scene could become a poem, a poem could become a rap song, and, in my case, a chapter of Mrs. Dalloway became a screenplay (which I should find and post because it was AMAZING!)

Now, Galleycat is apparently doing the same thing – except with film. Basically, each participant will get a very short segment of a book to film however they want. See the full description of the “World’s Longest Literary Remix” here.

And they included an example on their site, from a Star Wars version, which I was FORCED (pun intended) to link to this blog – because Star Wars is awesome! Now, if only I could get someone to play Star Wars trivial pursuit with me 😛

Anyway, like book trailers, this is a fun way to get people talking about BOOKS. And it’s creative and can be pretty cheap. I’d probably make one myself if I knew diddly-squat about film.

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I may not like the iPad very much, but I love cats…..

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I loved this book, Graceling by Kristin Cashore, but this trailer leaves something to be desired. Regardless, though, still enjoyed it. 😛

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