Posts Tagged ‘chick lit’

Publishers market their books all the time, but I was thinking that a lot of publishers do notmarket their brands as much as they could. I am very loyal to authors that I like, but oftenI don’t pay much attention to the publisher.

But sometimes I do – and sometimes many other people do too. Which means that publishers should really be taking advantage of this consumer weakness: we are lazy and like to go with the same brands for most of our goods.

For example, I really like Chronicle Books because they are well-made, beautiful books. For chick lit and romance, I like Avon (an imprint of HarperCollins), and for fantasy I like Firebird.

The fact that I can name three publishers off the top of my head, despite the fact that I don’t pay that much attention, means that some publishers have been successfully branding. But others aren’t and therefore should read this very helpful article. Basically, if publishers were better about branding their companies, they wouldn’t have to work so hard to market their books – the brand would do it for them.

You don’t remember the most recent Kleenex ad, but you know you want Kleenex when you’re at the store. Publishing could be the same. So instead of saying, “I want the newest Robin McKinley,” I’d be saying, “I want the lastest Firebird” – and everyone would know what I was talking about.


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First of all, let me say that I know some people don’t know what the definition of chick lit is. I think this is the simplest explanation I’ve found (thanks, Wikipedia!): “Chick lit is genre fiction within women’s fiction which addresses issues of modern women often humorously and lightheartedly.”

I really like chick lit, and like the definition states – it is women’s lit. A lot of women seem to see chick lit as the middle ground between romance and literary fiction, and this makes sense to me. But just because it’s not the most literary genre ever doesn’t mean we can’t enjoy it!

This article talks about how chick lit has fallen out of disfavor, partly because it is too “fluffy.” Who cares if it’s fluffy? I like genre fiction, INCLUDING romance books, and I think if we relate to the female characters in chick lit we should just accept that it’s lack of literary depth might, in fact, be the reason it’s the best thing to read when we’re tired and stressed. After a long day, you won’t see me reading James Joyce.

So, the spirit of embracing chick lit as women’s lit, here’s a couple book recommendations:

1. Bookends by Jane Green
2. Little Earthquakes by Jennifer Weiner
3. Bitter is the New Black by Jen Lancaster
4. Something Borrowed by Emily Giffin
5. Just Friends by Robyn Sisman

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