Posts Tagged ‘indie bookstores’

I’ve already shown that I’m a fan of traditional publishing, but that doesn’t mean I don’t think that authors have a responsibility to market their own books. Books are increasingly associated with their authors – to the point that people buy books based on their author’s presence online or in the media. And while publishers are creating press kits and setting up interviews and events, there are other avenues that only the author can explore.

So, for all authors, here’s a list of things you can do to increase your visibility to readers:

1) Create a website/blog/Facebook account/Twitter  account (or all of the above)
2) Enter contests of all types
3) Publish articles in print and online about anything in your book. For example, if your mystery novel takes place in Eastern Oregon, write a fun travel article about the locations you used, send it to a travel site, and add just a little hook at the end about your book.
4) Give dynamic “readings,” interviews, and presentations. Reading from your book isn’t enough – you need to give an audience a good show. (See this article)
5) Send book to reviewers (ones that your publisher might not be considering)
6) Try to get a book club to read your work. Even if you have to create such a group, word of mouth is an amazing marketing tool.
7) If it’s applicable (which it often is for fiction books), create a book trailer and post it online.

These are all just ideas – but they can all work to your advantage. So go forth and market!


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I was reading Booksquare today, and I noticed an old post from Nov. 2009 called Trendwatching 2010, and I wanted to add my two cents (per usual). Here’s a couple predictions about how publishing will evolve in the next couple years or so.

1) E-books will be huge (duh!) and BOTH the Kindle and the iPad will continue to be popular.
2) E-book prices will actually get higher – some will be at $9.99 or below for a while, but publishers will probably make $14.99 the standard, and some books will be even more expensive as time goes on. Publishers will realize that people will pay these prices.
3) A lot more small presses will use on-demand publishing. And on-demand publishing will eventually become the standard (I’m talking about 5 years from now, not right away) because it doesn’t require such a commitment of time or money.
4) Sales to China will increase exponentially, and all foreign rights will be a much more important money-maker for publishers.
5) Self-publishing will be increasingly more accepted, and publishers will actually find some of their bestselling books from among these authors. And we will see a Self-Published section in many bookstores.
6) Almost every big book or author will have book trailers, websites, and blogs. Some already do, but book trailers will be a HUGE marketing tool – much more important to marketing plans than they are now.
7) Independent bookstores will all have Book Espresso Machines.
8) The hottest genres will be Young Adult, Horror, and Paranormal Romance.

Some of these are pretty obvious, but I think it’s good to remember that publishing isn’t a stagnant industry – it’s changing so much that we all need to grow with it, quickly.

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I really like how Publisher’s Weekly has a Morning Report, so I’ve decided to do my own with stories that have caught my attention recently.

Amazon is not going to set prices of e-books!! This is great news for publishers, as the recommended e-book price by Amazon was $9.99 which was not enough. Publishers put so many man hours into a book, with editing, design, and marketing that it doesn’t matter that the books isn’t actually printed. The book is still expensive. And $9.99 doesn’t cover that. But the new suggested price of $14.99 is better and, really, what matters is that publishers will get to set the price instead of Amazon. Amazon wants low e-book prices to sell the Kindle, and doesn’t seem to care about the long-term consequences for the publishing industry. To see specific stories about the negotiations between Amazon, Hatchette, Penguin, Simon & Schuster, and Macmillan, Galleycat is a great source.

I don’t have a Kindle or an iPad, and probably won’t get one until their prices drop a little (grad students have big chunks of money to burn, sadly) but I’m really excited to see how comic books use this new technology. Apparently there’s already an iPad application for comic books, and each issue will be $2. There aren’t many titles right now, but the future looks bright. I know a couple comic book collectors, though, and I’m not sure how they will react – there will no longer be comic books to thumb gently through before trading them with friends to exclaim over their rising price as a collectible. For more information about the technology available and the advantages of digital comics, see this article in Digital Book World.

Just like I’ve been saying here in this blog, people are confused about the iPad: they have no idea why anyone would spend that much money on a device that basically does the same things as a laptop. Right now, at least, I think only real techno geeks are going to be lining up for this one. Maybe when the price drops, the redundancy of function won’t matter as much.

And, since I’ve been talking about indie bookstores, I wanted to include this shout out to the McNally Jackson Cafe by Front Studio. They have remodeled, and it looks great. The wall paper looks like books, there are book hanging from the ceiling, and apparently the new cafe menu is full of food-related quotes. I don’t usually include stuff about places in New York, but this is exactly the sort of great innovation I wanted to encourage with my blog post about ideas/hooks for indie bookstores.

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