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Posts Tagged ‘percy jackson’

For my Book Marketing class this term, I’ve decided to create a book trailer. I’m one of those people who always wants to be at the movies early so I won’t possibly miss any of the trailers, because I really like trailers and I am often impressed by how they are cut and manipulated from the movie footage to show just enough of the story to be intriguing.

My trailer will be for the YA book The Blue Sword by Robin McKinley. This is one of my top five favorite books, and definitely my favorite McKinley book, though Spindle’s End and Beauty are also amazing (especially if you, like me, enjoy the retelling of fairy tales).

So I wanted to get an idea about how to do a book trailer. I looked at several, including The Graveyard Book , The Hunger Games, and The Lightning Thief.

From what I can tell, the best book trailers do the following:

1) Don’t usually show real people. I’m guessing that this is to distinguish the book trailer from movie trailers, to not hinder people’s imaginations, and to make production costs less.

2) Flash the cover of the books repeatedly. This is to make sure that people will remember the cover and buy it when they see online or in stores.

3) Offer much more text to read than movie trailers. Sometimes this text is also narrated, but sometimes there is just epic music.

I even found this site, which will probably help me: How to Create the BEST Book Trailer EVER.

Now, I will start storyboarding. Wish me luck!

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I took a Design class last term, and I designed several book covers that I am very proud of. Here’s one I did for the Sherlock Holmes novel A Study in Scarlet:

So, having more recently acquired this skill and an appreciation of what book cover designers actually do, I was very sad to read this article in the The New York Times entitled “In E-Book Era You Can’t Even Judge a Cover.” This article discusses how hard it will be for others to view our books if we are all reading them in electronic format (i.e. all Kindles and eReaders look the same!) But the article also talks about how important book covers can be to sales.

I am increasingly aware how awesome e-books can be, but isn’t book design another art? Looking back at books from hundreds of years ago, aren’t they beautiful pieces? Illumination, paper of vellum, and even more recent designs like those drawings seen, for example, on the Percy Jackson books. I would hate to see this art form disappear.

I realize that some books will still have covers in e-format, but when all the books have to cost $9.99 (thanks to the new agency system), this seems like an area where publishers will cut costs. So how many won’t have covers? And how many designers will hang their heads and cry when they realize they only get to design blocks of text? 😦

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