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I’ve already shown that I’m a fan of traditional publishing, but that doesn’t mean I don’t think that authors have a responsibility to market their own books. Books are increasingly associated with their authors – to the point that people buy books based on their author’s presence online or in the media. And while publishers are creating press kits and setting up interviews and events, there are other avenues that only the author can explore.

So, for all authors, here’s a list of things you can do to increase your visibility to readers:

1) Create a website/blog/Facebook account/Twitter  account (or all of the above)
2) Enter contests of all types
3) Publish articles in print and online about anything in your book. For example, if your mystery novel takes place in Eastern Oregon, write a fun travel article about the locations you used, send it to a travel site, and add just a little hook at the end about your book.
4) Give dynamic “readings,” interviews, and presentations. Reading from your book isn’t enough – you need to give an audience a good show. (See this article)
5) Send book to reviewers (ones that your publisher might not be considering)
6) Try to get a book club to read your work. Even if you have to create such a group, word of mouth is an amazing marketing tool.
7) If it’s applicable (which it often is for fiction books), create a book trailer and post it online.

These are all just ideas – but they can all work to your advantage. So go forth and market!

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